At x444, we take the privacy of every Pakistani player seriously. This Privacy Policy explains exactly what personal data we collect when you use x444.online, how we use it, who we share it with, and what rights you have over your own information. We believe you deserve straight answers — not pages of legal language designed to confuse you.
At a Glance
The table below gives you a quick overview of the main data categories. Full details follow in each section below.
| Data Category | What We Collect | Why We Collect It | How Long We Keep It |
|---|---|---|---|
| Identity | Name, date of birth, CNIC/passport | Age verification, fraud prevention, KYC | 5 years after account closure |
| Contact | Email, mobile number | Account access, support, notifications | Duration of account + 1 year |
| Financial | Wallet IDs (Easypaisa/JazzCash), transaction history | Payment processing, AML compliance | 7 years (regulatory requirement) |
| Technical | IP address, device type, browser, session logs | Fraud detection, platform improvement | 12 months rolling |
| Behavioural | Games played, session duration, betting patterns | Responsible gaming, personalisation | Duration of account + 2 years |
| Cookies | Browser cookies, local storage tokens | Session management, analytics, preferences | See cookie table below |
This Privacy Policy applies to x444.online and all services operated under the x444 brand. For the purposes of this policy, x444 acts as the data controller — meaning we determine how and why your personal data is processed when you use the platform.
x444 is an online gaming platform built specifically for players in Pakistan. We operate entirely in PKR and provide a range of games including live casino, slots, poker, card games, crash games, and sports-style betting formats. All data processing described in this policy relates to our services and the accounts registered on x444.online.
By registering an account on x444 or continuing to use the platform, you acknowledge that you have read this Privacy Policy and understand how your data is processed. This policy should be read alongside our Terms and Conditions.
x444 collects personal data in several ways — directly from you when you register or contact support, automatically when you use the platform, and from third-party payment processors and fraud-detection services. Here is a clear breakdown:
Data you provide directly to x444:
Data collected automatically when you use x444:
x444 only collects data that is necessary for the legitimate purposes described in this policy. We do not collect sensitive personal data such as racial or ethnic origin, political opinions, or biometric data beyond identity document images required for verification.
x444 uses your personal data for the following specific purposes — nothing more. Each use is tied to a genuine operational need or legal obligation:
x444 processes your personal data under the following legal bases, depending on the purpose:
Where x444 relies on legitimate interests as the legal basis, we have assessed that those interests do not override your privacy rights, given the nature of the data involved and the safeguards we apply.
x444 does not sell your personal data to any third party, full stop. We share data only where it is necessary to provide the service, comply with legal obligations, or protect the integrity of the platform. The categories of recipients are:
All financial transactions on x444 are conducted in Pakistani Rupees (PKR). The way x444 handles payment data differs slightly by method:
x444 retains complete transaction histories — deposits, withdrawals, bet records, and bonus activity — for a minimum of seven years as required by applicable anti-money laundering regulations. This retention applies even after an account is closed.
x444 uses cookies and similar technologies (local storage, session storage, pixel tags) to operate the platform, maintain your login session, prevent fraud, and improve your experience. Here is a breakdown of the cookies x444 uses:
| Cookie Type | Purpose | Duration | Can You Opt Out? |
|---|---|---|---|
| Essential | Login session, security tokens, payment session | Session | No – required for platform to function |
| Functional | Language preference, game settings, UI preferences | 30 days | Yes – via browser settings |
| Analytics | Page visit counts, feature usage, error reporting | 12 months | Yes – via cookie preference centre |
| Fraud Detection | Device fingerprinting, multi-account detection | Persistent | No – required for platform security |
| Referral Tracking | Attribution of signups to referral links | 30 days | Yes – decline referral link on landing |
You can manage cookie preferences in your browser settings at any time. Disabling essential cookies will prevent you from logging into x444. Analytics and functional cookies can be disabled without affecting core gameplay. For detailed cookie management instructions for your specific browser, consult your browser's help documentation.
x444 takes data security seriously and implements technical and organisational measures appropriate to the sensitivity of the data we hold. These include:
x444 retains personal data only for as long as it is needed for the purpose it was collected, or as required by law. The main retention periods are:
After the applicable retention period expires, x444 securely deletes or anonymises the data so it can no longer be linked to your identity. Where anonymisation is used, the resulting data may be used indefinitely for statistical or research purposes without identifying any individual.
x444 respects your right to control your personal data. The rights available to you are:
To exercise any of these rights, contact x444 at support@x444.online or via Live Chat. x444 will verify your identity before processing any request that involves access to or modification of personal data. All requests are responded to within 72 hours of receipt, with full resolution within 30 days where possible.
x444 is strictly an 18+ platform. x444 does not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that a minor has registered on x444 or provided us with personal data, please contact us immediately at support@x444.online. x444 will investigate and, where confirmed, delete the account and all associated data promptly.
x444 uses age verification as part of the registration process and may request identity documents to confirm a player's date of birth. Any account where the player cannot confirm they are 18 or over will be closed pending satisfactory verification. Funds deposited by an underage account will be returned to the original payment method.
x444 may update this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or improvements in how we communicate our approach to data privacy. When we make material changes to the policy, we will notify registered players via email or via a notice on the x444 platform at least 14 days before the changes take effect.
Minor changes — such as clarifications that do not materially affect your rights, or corrections to typographical errors — may be made without individual notification. The "Last Updated" date at the top of this page will always reflect the most recent revision.
Continued use of x444 following notification of a material change constitutes your acceptance of the updated Privacy Policy. If you disagree with any material change, you should stop using x444 and contact support to close your account and request data deletion where applicable.
Our Privacy Commitment
Beyond the legal text, here is what x444 practically does every day to protect the personal data of every Pakistani player on the platform.
Every byte of data transmitted between your device and x444 is encrypted using TLS 1.3. Your login credentials, payment instructions, and game sessions are never visible in transit — not to us, not to anyone on the network between you and the server.
Access to personal data at x444 is restricted to staff who need it for their specific role — and all access is logged. No one at x444 can browse player data out of curiosity. Unusual access patterns trigger automatic alerts.
x444 has never sold player data to third parties and never will. Your email address, phone number, gaming activity, and financial history are not for sale — to advertisers, data brokers, or anyone else.
x444 only keeps your data for as long as it's needed — and not a day longer than required by law. Once retention periods expire, data is securely deleted or anonymised. There is no indefinite data lake of player information sitting unused.
x444 is upfront about every cookie it uses — what it does, how long it lasts, and whether you can opt out. Essential cookies that keep you logged in and protect against fraud cannot be disabled, but analytics and preference cookies are fully optional.
x444 commits to acknowledging every data access, correction, deletion, or portability request within 72 hours and providing a full resolution within 30 days. Contact support@x444.online or use Live Chat at any time to exercise your privacy rights.